Case ID
Case Weight
Treatment level
State of residence
Survey language preference
Registered to vote in state of Texas
Political Interest
Following presidential campaign
Likelihood to vote in November elections
Presidential vote choice - other
Presidential vote choice
Certainty of Presidential vote choice
Leaning toward Presidential candidate
Senate vote choice - other
Senate vote choice
Certainty of Senate vote choice
Leaning toward Senate candidate
Vote if election between Palin and Biden
Thermometer - George W. Bush
Thermometer - John McCain
Thermometer - Barack Obama
Thermometer - Sarah Palin
Thermometer - Joe Biden
Thermometer - Rick Perry
Thermometer - Kay Bailey Hutchison
Thermometer - John Cornyn
Thermometer - Rick Noriega
Thermometer - Jeremiah Wright
Thermometer - Hillary Clinton
Thermometer - Bill Clinton
Most important problem facing country today
Most important problem facing Texas
Before treatment - Bush job approval
Treatment A1: Barack Obama - Really cares about the average person
Treatment A1: Barack Obama - Competent
Treatment A1: Barack Obama - Inspiring
Treatment A1: Barack Obama - Provides strong leadership
Treatment A1: John McCain - Really cares about the average person
Treatment A1: John McCain - Competent
Treatment A1: John McCain - Inspiring
Treatment A1: John McCain - Provides strong leadership
Treatment A2: Barack Obama - Really cares about the average person
Treatment A2: Barack Obama - Competent
Treatment A2: Barack Obama - Inspiring
Treatment A2: Barack Obama - Provides strong leadership
Treatment A2: John McCain - Really cares about the average person
Treatment A2: John McCain - Competent
Treatment A2: John McCain - Inspiring
Treatment A2: John McCain - Provides strong leadership
Treatment B: Barack Obama - Intelligent
Treatment B: Barack Obama - Compassionate
Treatment B: Barack Obama - Honest
Treatment B: Barack Obama - Really cares about the average person
Treatment B: Barack Obama - Really understands the average person
Treatment B: Barack Obama - Competent
Treatment B: Barack Obama - Inspiring
Treatment B: Barack Obama - Provides strong leadership
Treatment B: Barack Obama - Experienced
Treatment B: Barack Obama - Has good judgment
Treatment B: Barack Obama - Moral
Treatment B: Barack Obama - Patriotic
Treatment B: John McCain - Intelligent
Treatment B: John McCain - Compassionate
Treatment B: John McCain - Honest
Treatment B: John McCain - Really cares about the average person
Treatment B: John McCain - Really understands the average person
Treatment B: John McCain - Competent
Treatment B: John McCain - Inspiring
Treatment B: John McCain - Provides strong leadership
Treatment B: John McCain - Experienced
Treatment B: John McCain - Has good judgment
Treatment B: John McCain - Moral
Treatment B: John McCain - Patriotic
After treatment - Bush job approval
Country compared to a year ago: Economically
Family compared to a year ago: Economically
Children when older: Economically
Important that US elect a woman as president in near future
Important that US elect a black person as president in near future
Amount of presidential debates watched
Liked/disliked - John McCain
Liked/disliked - Barrack Obama
Amount of vice presidential debate watched
Liked/disliked - Sarah Palin
Liked/disliked - Joe Biden
Positive/negative - The McCain campaign
Positive/negative - The Obama campaign
Rick Perry job approval
US Congress job approval - Economy
US Congress job approval - Energy
Self placement on scale - Illegal immigration
McCain placement on scale - Illegal immigration
Obama placement on scale - Illegal immigration
Self placement on scale - Taxes
Obama placement on scale - Taxes
McCain placement on scale - Taxes
Self placement on scale - Energy
Obama placement on scale - Energy
McCain placement on scale - Energy
Self placement on scale - Health insurance
McCain placement on scale - Health insurance
Obama placement on scale - Health insurance
Self placement on scale - Financial bailout
McCain placement on scale - Financial bailout
Obama placement on scale - Financial bailout
Percentage of information from Broadcast TV news
Percentage of information from Local TV news
Percentage of information from Cable TV news
Percentage of information from Radio
Percentage of information from Websites online
Percentage of information from News magazines
Percentage of information from Newspapers
Media fairness toward John McCain
Media fairness toward Barack Obama
Media fairness toward Sarah Palin
Media fairness toward Joe Biden
Media fairness toward Hillary Clinton
Political orientation - Self
Political orientation - Democratic Party
Political orientation - Republican Party
Political orientation - John McCain
Political orientation - Barack Obama
Political orientation - Joe Biden
Political orientation - Sarah Palin
7 point Party ID
3 point party ID - other
3 point party ID
Do you think of yourself as closer to the Democratic or the Republican Party?
Untrue statement
Barack Obama's religion
True statement about Sarah Palin
Birth year
Texas county of residence
Urban/Suburban/Rural
Marital Status
Number of children under age of 18
Family income
Education
Religious affiliation - other
Religious affiliation
Describe self as born-again or evangelical Christian
Frequency attend religious services
Importance of religion in life
Consider self to be Hispanic/Latino
Race
Primary ethnic heritage
Gender
Interview Start Time
Interview End Time