Treatment level
1 = A_1
2 = A_2
3 = B
8 = Skipped
9 = Not Asked

Survey language preference
1 = English
2 = Spanish
8 = Skipped
9 = Not Asked

Registered to vote in state of Texas
1 = Yes
2 = No
8 = Not sure
98 = Skipped
99 = Not Asked

Political Interest
0 = 0 - Extremely uninterested
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10 - Extremely interested
98 = Skipped
99 = Not Asked

Following presidential campaign
0 = 0 - Not at all
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10 - Extremely closely
98 = Skipped
99 = Not Asked

Likelihood to vote in November elections
0 = 0 - Definitely won't vote
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10 - Definitely will vote
98 = Skipped
99 = Not Asked

Presidential vote choice
1 = John McCain
2 = Barack Obama
3 = Bob Barr
4 = Other
5 = Undecided
8 = Skipped
9 = Not Asked

Certainty of Presidential vote choice
0 = Not at all certain0
1 = 1
2 = 2
3 = 3
4 = 4
5 = In the middle5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Absolutely certain10
98 = Skipped
99 = Not Asked

Leaning toward Presidential candidate
1 = John McCain
2 = Barack Obama
3 = Bob Barr
4 = No leaning
8 = Skipped
9 = Not Asked

Senate vote choice
1 = John Cornyn (Republican)
2 = Rick Noriega (Democrat)
3 = Yvonne Adams Schick (Libertarian)
4 = Other
5 = Undecided
8 = Skipped
9 = Not Asked

Certainty of Senate vote choice
0 = 0 - Not at all certain
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10 - Absolutely Certain
98 = Skipped
99 = Not Asked

Leaning toward Senate candidate
1 = John Cornyn (Republican)
2 = Rick Noriega (Democrat)
3 = Yvonne Adams Schick (Libertarian)
4 = No leaning
8 = Skipped
9 = Not Asked

Vote if election between Palin and Biden
1 = Sarah Palin
2 = Joe Biden
9 = Unsure
98 = Skipped
99 = Not Asked

Thermometer - George W. Bush
998 = Skipped
999 = Not Asked

Before treatment - Bush job approval
1 = Approve strongly
2 = Approve somewhat
3 = Neither approve nor disapprove
4 = Disapprove somewhat
5 = Disapprove strongly
8 = Skipped
9 = Not Asked

Treatment A1: Barack Obama - Really cares about the average person
0 = Not at all0
1 = 1
2 = 2
3 = 3
4 = 4
5 = In the middle5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Completely10
98 = Skipped
99 = Not Asked

Country compared to a year ago: Economically
1 = A lot better off
2 = Somewhat better off
3 = About the same
4 = Somewhat worse off
5 = A lot worse off
8 = Skipped
9 = Not Asked

Important that US elect a woman as president in near future
0 = Extremely unimportant0
1 = 1
2 = 2
3 = 3
4 = 4
5 = In the middle5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Extremely important10
98 = Skipped
99 = Not Asked

Amount of presidential debates watched
1 = All
2 = Nearly all
3 = More than half
4 = About half
5 = Less than half
6 = Almost none
7 = None
8 = Skipped
9 = Not Asked

Liked/disliked - John McCain
0 = Disliked a lot0
1 = 1
2 = 2
3 = 3
4 = 4
5 = In the middle5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Liked a lot10
98 = Skipped
99 = Not Asked

Positive/negative - The McCain campaign
0 = Extremely negative0
1 = 1
2 = 2
3 = 3
4 = 4
5 = In the middle5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Extremely positive10
98 = Skipped
99 = Not Asked

Self placement on scale - Illegal immigration
1 = 1 - Illegal immigrants who have lived and worked long enough
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7 - Illegal immigrants should be deported back to their nati
8 = Skipped
9 = Not Asked

Self placement on scale - Taxes
1 = 1 - Taxes should be cut for everyone by the same percentage
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7 - People who earn more than several hundred thousand dolla
8 = Skipped
9 = Not Asked

Self placement on scale - Energy
1 = 1 - Emphasis should be more on increased drilling and buildi
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7 - Emphasis should be more on increased development of wind
8 = Skipped
9 = Not Asked

Self placement on scale - Health insurance
1 = 1 - Federal government should provide health insurance for e
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7 - Individuals should be responsible for obtaining their ow
8 = Skipped
9 = Not Asked

Self placement on scale - Financial bailout
1 = 1 - Will primarily help big businesses and financial institu
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7 - Will help the entire economy
8 = Skipped
9 = Not Asked

Percentage of information from Broadcast TV news
-9 = Not Asked
-8 = Skipped

Media fairness toward John McCain
0 = Extremely unfair0
1 = 1
2 = 2
3 = 3
4 = 4
5 = In the middle5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Extremely fair10
98 = Skipped
99 = Not Asked

Political orientation - Self
1 = 1 - Extremely liberal
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7 - Extremely conservative
8 = Skipped
9 = Not Asked

7 point Party ID
1 = Strong Democrat
2 = Not very strong Democrat
3 = Lean Democrat
4 = Independent
5 = Lean Republican
6 = Not very strong Republican
7 = Strong Republican
8 = Not sure
98 = Skipped
99 = Not Asked

3 point party ID
1 = Democrat
2 = Republican
3 = Independent
4 = Other
5 = Not sure
8 = Skipped
9 = Not Asked

Do you think of yourself as closer to the Democratic or the Republican Party?
3 = Lean Democrat
4 = Independent
5 = Lean Republican
8 = Not sure
98 = Skipped
99 = Not Asked

Untrue statement
1 = John McCain voted against George Bush's tax cuts
2 = John McCain has proposed cutting taxes further
3 = Barack Obama has proposed increasing taxes on everyone
4 = Barack Obama has proposed reducing inheritance taxes
5 = Couldn't say
8 = Skipped
9 = Not Asked

Barack Obama's religion
1 = Protestant
2 = Catholic
3 = Muslim
4 = Hindu
5 = Couldn't say
8 = Skipped
9 = Not Asked

True statement about Sarah Palin
1 = She initially supported the "bridge to nowhere"
2 = She lowered taxes on oil companies operating in Alaska
3 = Her youngest son is actually her daughter's
4 = She took steps as Governor to protect Alaska's polar bears
5 = Couldn't say
8 = Skipped
9 = Not Asked

Birth year
9998 = Skipped
9999 = Not Asked

Urban/Suburban/Rural
1 = Urban
2 = Suburban
3 = Rural
8 = Skipped
9 = Not Asked

Marital Status
1 = Married, living with spouse
2 = Separated
3 = Divorced
4 = Widowed
5 = Single, never married
6 = Domestic partnership
7 = Don't know
8 = Prefer not to say
98 = Skipped
99 = Not Asked

Family income
1 = less than $10,000
2 = $10,000 - $14,999
3 = $15,000 - $19,999
4 = $20,000 - $24,999
5 = $25,000 - $29,999
6 = $30,000 - $39,999
7 = $40,000 - $49,999
8 = $50,000 - $59,999
9 = $60,000 - $69,999
10 = $70,000 - $79,999
11 = $80,000 - $99,999
12 = $100,000 - $119,999
13 = $120,000 - $149,999
14 = $150,000 or more
15 = Prefer not to say
98 = Skipped
99 = Not Asked

Education
1 = No HS
2 = High school graduate
3 = Some college
4 = 2-year
5 = 4-year
6 = Post-grad
8 = Skipped
9 = Not Asked

Religious affiliation
1 = Assembly of God
2 = Agnostic
3 = Atheist
4 = Baptist
5 = Buddhist
6 = Catholic
7 = Christian Scientist
8 = Church of Christ
9 = Church of God
10 = Disciples of Christ
11 = Episcopalian/Anglican
12 = Hindu
13 = Jehovah's Witnesses
14 = Jewish
15 = Lutheran
16 = Methodist
17 = Mormon
18 = Muslim/Islam
19 = Orthodox/Eastern Orthodox
20 = Pentecostal
21 = Presbyterian
22 = Protestant (non-specific)
23 = Reformed
24 = Unitarian/Universalist
25 = United Church of Christ
26 = Don't know
27 = Other
98 = Skipped
99 = Not Asked

Describe self as born-again or evangelical Christian
1 = Yes
2 = No
8 = Skipped
9 = Not Asked

Frequency attend religious services
1 = More than once a week
2 = Once a week
3 = Once or twice a month
4 = A few times a year
5 = Seldom
6 = Never
7 = Don't know
8 = Skipped
9 = Not Asked

Importance of religion in life
1 = Very important
2 = Somewhat important
3 = Not too important
4 = Not at all important
8 = Skipped
9 = Not Asked

Consider self to be Hispanic/Latino
1 = Yes
2 = No
3 = Don't know
8 = Skipped
9 = Not Asked

1 = White/Caucasian
2 = Black/African American
3 = Hispanic/Latino
4 = Asian/Pacific Islander
5 = Native American
6 = Multi-racial
7 = Don't know
8 = Skipped
9 = Not Asked

1 = Male
2 = Female
8 = Skipped
9 = Not Asked

1 = 17-29
2 = 30-44
3 = 45-54
4 = 55-64
5 = 65+
9 = else

1 = 18-29, male
2 = 18-29, female
3 = 30-44, male
4 = 30-44, female
5 = 45-54, male
6 = 45-54, female
7 = 55-64, male
8 = 55-64, female
9 = 65+, male
10 = 65+, female
99 = else

1 = McCain
2 = Obama
3 = Barr
9 = else

1 = Cornyn
2 = Noriega
3 = Schick
9 = else