The Texas Politics Project

Full Source: Rate figures are for a single Sunday full-page advertisement in black and white purchased at national advertising open rates. Circulation averages (Sunday only) from the Audit Bureau of Circulations for six months ending 3/31/2004 were accessed 26 July 2004 at http://abcas3.accessabc.com/ecirc/newssearchus.asp. Some papers provide discounts specifically to political campaigns. For example, the "political rate" quoted by the El Paso Times (email correspondence, July 2004) was $3,780 for a Sunday full-page black and white advertisement with an additional charge of $1,282 for color printing.
The McAllen Monitor, the Harlingen Valley Morning Star, the Brownsville Herald, and El Nuevo Heraldo are all owned by Freedom Communications and published as a group. Advertising is purchased separately but there is a discount on individual rates offered for advertising in 3+ papers simultaneously. Discounted, a full page Sunday ad would cost $4,633.02 in the Monitor, $3,124.80 in the Valley Morning Star, $2,619.54 in the Herald, and $939.96 in El Nuevo Heraldo. Color printing would be discounted as well to $452 per newspaper per page per day.
Figures for the El Paso Times, the Lubbock Avalanche-Journal, the Amarillo Globe-News, the Beaumont Enterprise, the Waco Tribune-Herald, the Tyler Courier-Times-Telegraph, the Longview News-Journal, the Texarkana Gazette, the San Angelo Standard-Times, the Bryan-College Station Eagle, the Sherman-Denison Herald Democrat, the Killeen Herald, the Laredo Morning Times, the Midland Reporter-Telegram, the Port Arthur News, the Conroe Courier, the Greenville Herald/Banner, the Palestine Herald-Press, the Marshall News Messenger, and the Orange Leader are from SRDS Newspaper Advertising Source. July 2004, Vol.86, No.7. Des Plaines, IL: SRDS. All other figures are from newspaper websites accessed during July 2004.