Issues Strategy Tactics

Choosing An Issue

Will your group's approach or solution to the problem...

Improve people's lives?

Give people a sense of their own power?

Alter existing political power relations?

Be worthwhile?

Be winnable?

Be widely felt?

Be deeply felt?

Be easy to understand?

Have a clear decision maker to target?

Have a clear and workable time frame?

Unite not divide your constituency?

Build your group's leadership?

Lead naturally to your next issue campaign?

Have a pocketbook angle?

Help raise money?

Reflect your values and vision?

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Next: Strategy: Goals >

Source: Organizing for Social Change; Center for Tobacco Policy and Organizing. (full source)