Improve people's lives?
Give people a sense of their own power?
Alter existing political power relations?
Be widely felt?
Be deeply felt?
Be easy to understand?
Have a clear decision maker to target?
Have a clear and workable time frame?
Unite not divide your constituency?
Build your group's leadership?
Lead naturally to your next issue campaign?
Have a pocketbook angle?
Help raise money?
Reflect your values and vision?