Issues Strategy Tactics
Goals Considerations Constituents Targets Tactics

A Guide to Developing Group Strategy for an Issue Campaign


1. Long-term objectives

2. Medium-term objectives: What is winning?

A. Improving lives
B. Empowering people
C. Changing power relations

3. Short-term steps to long-term goals

PDF version

Next: Strategy: Considerations >

Source: Organizing for Social Change; Center for Tobacco Policy and Organizing; Midwest Academy; Rainforest Action Network. (full source)