Issues Strategy Tactics
Goals Considerations Constituents Targets Tactics

A Guide to Developing Group Strategy for an Issue Campaign

Goals

1. Long-term objectives

2. Medium-term objectives: What is winning?

A. Improving lives
B. Empowering people
C. Changing power relations

3. Short-term steps to long-term goals

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Source: Organizing for Social Change; Center for Tobacco Policy and Organizing; Midwest Academy; Rainforest Action Network. (full source)