Issues Strategy Tactics
Goals Considerations Constituents Targets Tactics

A Guide to Developing Group Strategy for an Issue Campaign

Constituents, Allies, & Opponents

1. Who cares enough about the issue to join or help the organization?

A. Whose problem is it?
B. What do they get if they win?
C. What are their risks?
D. What power do they have over the target?
E. How are they organized?

2. Who are your opponents?

A. What will your victory cost them?
B. What will they do/spend to oppose you?
C. How strong are they?

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Source: Organizing for Social Change; Center for Tobacco Policy and Organizing; Midwest Academy; Rainforest Action Network. (full source)