Texas Politics - Organizing for Change

Strategy

Targets

A Guide to Developing Group Strategy for an Issue Campaign

Targets

1. Primary targets (individual decision makers)

A. Who has power to give you what you want?
B. What power do you have over them?

2. Secondary targets

A. Who has power over the people with power to give you what you want?
B. What power do you have over them?

Source: Organizing for Social Change; Center for Tobacco Policy and Organizing; Midwest Academy; Rainforest Action Network. (full source)

Full Source: Bobo, Kim, Jackie Kendall, and Steve Max. Organizing for Social Change. 3rd ed. Santa Ana, CA: Seven Locks Press, 2001; Center for Tobacco Policy and Organizing (http://www.californialung.org/thecenter/community); Midwest Academy (http://www.midwestacademy.com/page8.html); Rainforest Action Network (http://www.ran.org/action/toolbox/campaign_strategy.html).

The Texas Politics Project