Issues Strategy Tactics
Goals Considerations Constituents Targets Tactics

A Guide to Developing Group Strategy for an Issue Campaign

Organizational Considerations

1. Organizational Resources, e.g., money and budget including in-kind contributions, staff, facilities, reputation, etc.

2. Organizational Benefits of campaign, e.g.,

A. Expand leadership
B. Improve leader skills
C. Increase membership
D. Expand constituencies
E. Raise money

3. Organizational Obstacles to success

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Source: Organizing for Social Change; Center for Tobacco Policy and Organizing; Midwest Academy; Rainforest Action Network. (full source)