Respondents were asked, "If the 2010 election for governor were held today, in a race between Democrat Farouk Shami and Republican Debra Medina, who would you vote for, or haven't you thought enough about it to have an opinion?" Measurement of Party ID for this figure is based on two questions. First, respondents were asked whether they consider themselves to be a Democrats, Republicans, independents, other, or not sure. Those who responded that they are independents or "other" were then asked if they lean toward either the Democrats or Republicans. If they indicated that they lean toward one party or the other, they are considered Democrats or Republicans for the purposes of this figure. Only "pure" independents or members of a third party who indicate that they have no preference for Democrats vis-a-vis Republicans are considered independents. Respondents who answered that they are "not sure" for either of the two aforementioned questions are not incorporated into this figure.

Respondents were asked, "If the 2010 election for governor were held today, in a race between Democrat Farouk Shami and Republican Debra Medina, who would you vote for, or haven't you thought enough about it to have an opinion?" Party identification is calculated according to the PID7 variable, a seven point scale of party identification.

Respondents were asked, "If the 2010 election for governor were held today, in a race between Democrat Farouk Shami and Republican Debra Medina, who would you vote for, or haven't you thought enough about it to have an opinion?" The ideology measure is based on respondent self-placement in response to the following question: "On a scale from 1 to 7, where 1 is extremely liberal, 7 is extremely conservative, and 4 is exactly in the middle, where would you place yourself?" The placements are further classified such that 1 is extremely liberal, 2 is very liberal, 3 is somewhat liberal, 4 is moderate, 5 is somewhat conservative, 6 is very conservative, and 7 is extremely conservative.

Respondents were asked, "If the 2010 election for governor were held today, in a race between Democrat Farouk Shami and Republican Debra Medina, who would you vote for, or haven't you thought enough about it to have an opinion?" Tea Party identification is based on the following question, also asked in the survey: "Suppose the Tea Party movement organized itself as a political party. When thinking about the next election for Congress, would you vote for the Republican candidate from your district, the Democratic candidate from your district, or the Tea Party candidate from your district?" Those who responded "Republican candidate" are considered Republicans (non-Tea Party movement) and those who responded "Tea Party candidate" are considered Tea Party Republicans.

Respondents were asked, "If the 2010 election for governor were held today, in a race between Democrat Farouk Shami and Republican Debra Medina, who would you vote for, or haven't you thought enough about it to have an opinion?" Gender is calculated according to the GENDER variable.

Respondents were asked, "If the 2010 election for governor were held today, in a race between Democrat Farouk Shami and Republican Debra Medina, who would you vote for, or haven't you thought enough about it to have an opinion?" Education is calculated according to the EDUC variable.