Evaluation of Business Response to LGTBQ Rights (August 2023)

Evaluation of Business Response to LGTBQ Rights (August 2023)

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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights."
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categoryTotal
Too much44%
About the right amount14%
Too little28%
Don't know/No opinion14%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Measurement of Party ID for this figure is based on two questions. First, respondents were asked whether they consider themselves to be a Democrats, Republicans, independents, other, or not sure. Those who responded that they are independents or "other" were then asked if they lean toward either the Democrats or Republicans. If they indicated that they lean toward one party or the other, they are considered Democrats or Republicans for the purposes of this figure. Only "pure" independents or members of a third party who indicate that they have no preference for Democrats vis-a-vis Republicans are considered independents. Respondents who answered that they are "not sure" for either of the two aforementioned questions are not incorporated into this figure.
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CategoryDemocratIndependentRepublican
Too much16%45%75%
About the right amount21%10%8%
Too little51%22%6%
Don't know/No opinion12%23%12%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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CategoryLean DemocratNot very strong DemocratStrong Democrat
Too much20%23%10%
About the right amount27%24%17%
Too little42%40%62%
Don't know/No opinion12%14%12%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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CategoryLean RepublicanNot very strong RepublicanStrong Republican
Too much87%62%76%
About the right amount4%16%6%
Too little4%9%6%
Don't know/No opinion5%13%13%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLiberalsModeratesConservatives
Too much13%31%76%
About the right amount19%18%7%
Too little56%23%9%
Don't know/No opinion12%28%8%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLean liberalSomewhat liberalExtremely liberal
Too much27%10%7%
About the right amount16%27%10%
Too little41%52%73%
Don't know/No opinion16%11%10%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLean conservativeSomewhat conservativeExtremely conservative
Too much60%80%80%
About the right amount9%7%7%
Too little21%5%6%
Don't know/No opinion10%8%6%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Race is calculated according to the race variable.
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CategoryWhiteBlackHispanic
Too much53%30%33%
About the right amount12%14%16%
Too little24%38%32%
Don't know/No opinion11%18%19%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Gender is calculated according to the GENDER variable.
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CategoryMaleFemale
Too much51%39%
About the right amount12%15%
Too little27%28%
Don't know/No opinion10%18%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Community type is based on the following question, " Would you say that you live in an urban, suburban, or rural community?"
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CategoryUrbanSuburbanRural
Too much32%49%57%
About the right amount18%10%14%
Too little35%26%16%
Don't know/No opinion15%14%14%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Age is calculated according to the AGEG variable.
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Category18-2930-4445-6465+
Too much34%40%48%52%
About the right amount16%13%15%10%
Too little33%29%26%24%
Don't know/No opinion16%18%11%14%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Education is calculated according to the EDUC variable.
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CategoryNo HSHigh school graduateSome college2-year4-yearPost-grad
Too much41%36%47%55%49%40%
About the right amount14%15%15%10%14%10%
Too little42%27%27%23%25%37%
Don't know/No opinion2%22%12%12%12%13%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Religiosity is calculated according to the IMPORT variable.
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CategoryExtremely importantSomewhat importantNot very importantNot at all important
Too much57%42%32%27%
About the right amount11%17%14%13%
Too little17%27%37%50%
Don't know/No opinion15%14%17%10%
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    Respondents were asked, "Do you think businesses and corporations are doing too much, too little, or about the right amount responding to each of the following...Lesbian, gay, transgender, bi-sexual, and/or queer (LGTBQ) rights." Fundamentalism is calculated according to the LITERAL variable.
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CategoryThe Bible is the actual word of God and is to be taken literally, word for word.The Bible is the word of God but not everything in it should be taken literally, word for word.The Bible is a book written by men and is not the word of God.Don't know.
Too much54%49%25%37%
About the right amount11%15%15%12%
Too little20%22%49%21%
Don't know/No opinion15%14%10%30%

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