How much have you heard about diversity, equity, and inclusion policies (DEI) at businesses and state institutions? (April 2024)

How much have you heard about diversity, equity, and inclusion policies (DEI) at businesses and state institutions? (April 2024)

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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?"
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categoryTotal
A lot28%
Some39%
Not very much19%
Nothing at all14%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Measurement of Party ID for this figure is based on two questions. First, respondents were asked whether they consider themselves to be a Democrats, Republicans, independents, other, or not sure. Those who responded that they are independents or "other" were then asked if they lean toward either the Democrats or Republicans. If they indicated that they lean toward one party or the other, they are considered Democrats or Republicans for the purposes of this figure. Only "pure" independents or members of a third party who indicate that they have no preference for Democrats vis-a-vis Republicans are considered independents. Respondents who answered that they are "not sure" for either of the two aforementioned questions are not incorporated into this figure.
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CategoryDemocratIndependentRepublican
A lot28%21%30%
Some40%31%39%
Not very much19%27%17%
Nothing at all13%21%14%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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CategoryLean DemocratNot very strong DemocratStrong Democrat
A lot31%19%32%
Some32%39%43%
Not very much24%26%15%
Nothing at all13%16%11%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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CategoryLean RepublicanNot very strong RepublicanStrong Republican
A lot37%23%30%
Some36%41%40%
Not very much16%16%18%
Nothing at all11%20%12%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLiberalsModeratesConservatives
A lot32%15%33%
Some39%38%39%
Not very much19%24%16%
Nothing at all10%23%12%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLean liberalSomewhat liberalExtremely liberal
A lot25%27%42%
Some38%44%34%
Not very much30%18%11%
Nothing at all6%10%13%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLean conservativeSomewhat conservativeExtremely conservative
A lot32%29%38%
Some38%42%37%
Not very much17%17%13%
Nothing at all13%12%12%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Race is calculated according to the race variable.
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CategoryWhiteBlackHispanic
A lot30%28%23%
Some40%37%36%
Not very much20%14%19%
Nothing at all9%21%22%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Gender is calculated according to the GENDER variable.
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CategoryMaleFemale
A lot34%23%
Some42%37%
Not very much14%23%
Nothing at all11%17%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Community type is based on the following question, " Would you say that you live in an urban, suburban, or rural community?"
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CategoryUrbanSuburbanRural
A lot25%30%29%
Some43%39%30%
Not very much19%17%22%
Nothing at all13%14%18%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Age is calculated according to the AGEG variable.
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Category18-2930-4445-6465+
A lot23%26%27%34%
Some47%40%35%37%
Not very much16%19%21%18%
Nothing at all14%15%17%11%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Education is calculated according to the EDUC variable.
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CategoryNo HSHigh school graduateSome college2-year4-yearPost-grad
A lot16%22%26%26%30%44%
Some26%37%34%39%44%40%
Not very much17%20%22%20%17%14%
Nothing at all41%20%18%15%8%2%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Religiosity is calculated according to the IMPORT variable.
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CategoryExtremely importantSomewhat importantNot very importantNot at all important
A lot29%25%26%32%
Some38%43%35%38%
Not very much16%21%28%15%
Nothing at all17%11%11%14%
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    Respondents were asked, "How much have you heard in the news about each of the following: Diversity, equity, and inclusion policies (DEI) at businesses and state institutions?" Fundamentalism is calculated according to the LITERAL variable.
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CategoryThe Bible is the actual word of God and is to be taken literally, word for word.The Bible is the word of God but not everything in it should be taken literally, word for word.The Bible is a book written by men and is not the word of God.Don't know.
A lot22%32%33%20%
Some46%34%36%38%
Not very much17%21%19%13%
Nothing at all15%12%12%29%

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