Importance - Nominee Most Likely to Win in the General Election (February 2010)

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  Respondents who indicated that they would "definitely" or "probably" vote in the 2010 Democratic primary elections were asked, "People want a great many things from their candidates for public office. Using a 0-10 scale, where 10 means "extremely important," 0 means "extremely unimportant," and 5 means "neither important nor unimportant," please rate how important the following specific factors are for YOUR vote in the 2010 Texas gubernatorial primary election. - Choosing a nominee who is most likely to win in the general election and give Texas its first Democratic governor since 1994."
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  Respondents who indicated that they would "definitely" or "probably" vote in the 2010 Democratic primary elections were asked, "People want a great many things from their candidates for public office. Using a 0-10 scale, where 10 means "extremely important," 0 means "extremely unimportant," and 5 means "neither important nor unimportant," please rate how important the following specific factors are for YOUR vote in the 2010 Texas gubernatorial primary election. - Choosing a nominee who is most likely to win in the general election and give Texas its first Democratic governor since 1994." Measurement of Party ID for this figure is based on two questions. First, respondents were asked whether they consider themselves to be a Democrats, Republicans, independents, other, or not sure. Those who responded that they are independents or "other" were then asked if they lean toward either the Democrats or Republicans. If they indicated that they lean toward one party or the other, they are considered Democrats or Republicans for the purposes of this figure. Only "pure" independents or members of a third party who indicate that they have no preference for Democrats vis-a-vis Republicans are considered independents. Respondents who answered that they are "not sure" for either of the two aforementioned questions are not incorporated into this figure.
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  Respondents who indicated that they would "definitely" or "probably" vote in the 2010 Democratic primary elections were asked, "People want a great many things from their candidates for public office. Using a 0-10 scale, where 10 means "extremely important," 0 means "extremely unimportant," and 5 means "neither important nor unimportant," please rate how important the following specific factors are for YOUR vote in the 2010 Texas gubernatorial primary election. - Choosing a nominee who is most likely to win in the general election and give Texas its first Democratic governor since 1994." Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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  Respondents who indicated that they would "definitely" or "probably" vote in the 2010 Democratic primary elections were asked, "People want a great many things from their candidates for public office. Using a 0-10 scale, where 10 means "extremely important," 0 means "extremely unimportant," and 5 means "neither important nor unimportant," please rate how important the following specific factors are for YOUR vote in the 2010 Texas gubernatorial primary election. - Choosing a nominee who is most likely to win in the general election and give Texas its first Democratic governor since 1994." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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  Respondents who indicated that they would "definitely" or "probably" vote in the 2010 Democratic primary elections were asked, "People want a great many things from their candidates for public office. Using a 0-10 scale, where 10 means "extremely important," 0 means "extremely unimportant," and 5 means "neither important nor unimportant," please rate how important the following specific factors are for YOUR vote in the 2010 Texas gubernatorial primary election. - Choosing a nominee who is most likely to win in the general election and give Texas its first Democratic governor since 1994." The ideology measure is based on respondent self-placement in response to the following question: "On a scale from 1 to 7, where 1 is extremely liberal, 7 is extremely conservative, and 4 is exactly in the middle, where would you place yourself?" The placements are further classified such that 1 is extremely liberal, 2 is very liberal, 3 is somewhat liberal, 4 is moderate, 5 is somewhat conservative, 6 is very conservative, and 7 is extremely conservative.
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  Respondents who indicated that they would "definitely" or "probably" vote in the 2010 Democratic primary elections were asked, "People want a great many things from their candidates for public office. Using a 0-10 scale, where 10 means "extremely important," 0 means "extremely unimportant," and 5 means "neither important nor unimportant," please rate how important the following specific factors are for YOUR vote in the 2010 Texas gubernatorial primary election. - Choosing a nominee who is most likely to win in the general election and give Texas its first Democratic governor since 1994." Race is calculated according to the RACE1 variable.
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  Respondents who indicated that they would "definitely" or "probably" vote in the 2010 Democratic primary elections were asked, "People want a great many things from their candidates for public office. Using a 0-10 scale, where 10 means "extremely important," 0 means "extremely unimportant," and 5 means "neither important nor unimportant," please rate how important the following specific factors are for YOUR vote in the 2010 Texas gubernatorial primary election. - Choosing a nominee who is most likely to win in the general election and give Texas its first Democratic governor since 1994." Gender is calculated according to the GENDER variable.
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  Respondents who indicated that they would "definitely" or "probably" vote in the 2010 Democratic primary elections were asked, "People want a great many things from their candidates for public office. Using a 0-10 scale, where 10 means "extremely important," 0 means "extremely unimportant," and 5 means "neither important nor unimportant," please rate how important the following specific factors are for YOUR vote in the 2010 Texas gubernatorial primary election. - Choosing a nominee who is most likely to win in the general election and give Texas its first Democratic governor since 1994." Location is based on the following question, "Would you say that you live in an urban, suburban, or rural community?"
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  Respondents who indicated that they would "definitely" or "probably" vote in the 2010 Democratic primary elections were asked, "People want a great many things from their candidates for public office. Using a 0-10 scale, where 10 means "extremely important," 0 means "extremely unimportant," and 5 means "neither important nor unimportant," please rate how important the following specific factors are for YOUR vote in the 2010 Texas gubernatorial primary election. - Choosing a nominee who is most likely to win in the general election and give Texas its first Democratic governor since 1994." Education is calculated according to the EDUC variable.