Most Important Factor Influencing Your Vote Choice (October 2010)

Most Important Factor Influencing Your Vote Choice (October 2010)

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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized.
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categorycolumn-1
The views of the candidates on the issues68%
The party affiliations of the candidates9%
The professional backgrounds of the candidates6%
The personal qualities of the candidates12%
Something else4%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. Measurement of Party ID for this figure is based on two questions. First, respondents were asked whether they consider themselves to be a Democrats, Republicans, independents, other, or not sure. Those who responded that they are independents or "other" were then asked if they lean toward either the Democrats or Republicans. If they indicated that they lean toward one party or the other, they are considered Democrats or Republicans for the purposes of this figure. Only "pure" independents or members of a third party who indicate that they have no preference for Democrats vis-a-vis Republicans are considered independents. Respondents who answered that they are "not sure" for either of the two aforementioned questions are not incorporated into this figure. 
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categoryDemocratIndependentRepublican
The views of the candidates on the issues62%71%73%
The party affiliations of the candidates10%1%10%
The professional backgrounds of the candidates9%5%5%
The personal qualities of the candidates14%14%9%
Something else4%9%4%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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categoryLean RepublicanNot very strong RepublicanStrong Republican
The views of the candidates on the issues87%71%67%
The party affiliations of the candidates1%11%14%
The professional backgrounds of the candidates3%3%6%
The personal qualities of the candidates5%13%9%
Something else5%2%4%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. Party identification is calculated according to the PID7 variable, a seven point scale of party identification. 
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categoryLean DemocratNot very strong DemocratStrong Democrat
The views of the candidates on the issues70%63%59%
The party affiliations of the candidates11%3%14%
The professional backgrounds of the candidates9%10%8%
The personal qualities of the candidates9%17%15%
Something else1%7%4%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative. 
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categoryLiberalsModeratesConservatives
The views of the candidates on the issues67%62%70%
The party affiliations of the candidates11%8%10%
The professional backgrounds of the candidates10%8%5%
The personal qualities of the candidates9%17%11%
Something else3%6%5%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. The ideology measure is based on respondent self-placement in response to the following question: "On a scale from 1 to 7, where 1 is extremely liberal, 7 is extremely conservative, and 4 is exactly in the middle, where would you place yourself?" The placements are further classified such that 1 is extremely liberal, 2 is very liberal, 3 is somewhat liberal, 4 is moderate, 5 is somewhat conservative, 6 is very conservative, and 7 is extremely conservative. 
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categoryLeaning conservativeSomewhat conservativeExtremely conservative
The views of the candidates on the issues65%73%71%
The party affiliations of the candidates7%9%12%
The professional backgrounds of the candidates8%6%2%
The personal qualities of the candidates14%7%12%
Something else6%6%3%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. The ideology measure is based on respondent self-placement in response to the following question: "On a scale from 1 to 7, where 1 is extremely liberal, 7 is extremely conservative, and 4 is exactly in the middle, where would you place yourself?" The placements are further classified such that 1 is extremely liberal, 2 is very liberal, 3 is somewhat liberal, 4 is moderate, 5 is somewhat conservative, 6 is very conservative, and 7 is extremely conservative. 
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categoryLeaning liberalSomewhat liberalExtremely liberal
The views of the candidates on the issues69%63%65%
The party affiliations of the candidates6%14%29%
The professional backgrounds of the candidates14%6%4%
The personal qualities of the candidates6%17%0%
Something else5%0%2%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. Tea Party identification is based on the following question, also asked in the survey: "Suppose the Tea Party movement organized itself as a political party. When thinking about the next election for Congress, would you vote for the Republican candidate from your district, the Democratic candidate from your district, or the Tea Party candidate from your district?" Those who responded "Republican candidate" are considered Republicans (non-Tea Party movement) and those who responded "Tea Party candidate" are considered Tea Party Republicans. 
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categoryDemocratRepublicanTea Party
The views of the candidates on the issues66%68%75%
The party affiliations of the candidates10%13%8%
The professional backgrounds of the candidates9%5%5%
The personal qualities of the candidates12%9%11%
Something else2%4%1%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. Race is calculated according to the RACE variable. 
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categoryWhiteBlackHispanic
The views of the candidates on the issues69%69%66%
The party affiliations of the candidates10%11%7%
The professional backgrounds of the candidates6%6%6%
The personal qualities of the candidates11%10%17%
Something else4%5%4%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. Gender is calculated according to the GENDER variable. 
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categoryMaleFemale
The views of the candidates on the issues73%64%
The party affiliations of the candidates8%11%
The professional backgrounds of the candidates5%8%
The personal qualities of the candidates11%12%
Something else4%5%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. Location is based on the following question, "Would you say that you live in an urban, suburban, or rural community?" 
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categoryUrbanSuburbanRural
The views of the candidates on the issues69%68%68%
The party affiliations of the candidates10%8%11%
The professional backgrounds of the candidates6%8%2%
The personal qualities of the candidates11%11%13%
Something else3%4%6%
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    Respondents were asked, "What is the most important factor influencing your vote choice in the race for governor of Texas?" Responses were randomized. Education is calculated according to the EDUC variable. 
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categoryNo high schoolHigh school graduateSome college2-year4-yearPost-grad
The views of the candidates on the issues57%65%69%71%77%71%
The party affiliations of the candidates30%9%8%10%7%11%
The professional backgrounds of the candidates8%6%7%7%5%8%
The personal qualities of the candidates5%15%11%5%8%9%
Something else0%4%5%8%4%2%

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