Snapchat Use (February 2023)

Snapchat Use (February 2023)

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    Respondents were asked, "Which of the following have you used in the last month? Snapchat."
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categoryTotal
Have used in last month23%
Have not used in last month77%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Measurement of Party ID for this figure is based on two questions. First, respondents were asked whether they consider themselves to be a Democrats, Republicans, independents, other, or not sure. Those who responded that they are independents or "other" were then asked if they lean toward either the Democrats or Republicans. If they indicated that they lean toward one party or the other, they are considered Democrats or Republicans for the purposes of this figure. Only "pure" independents or members of a third party who indicate that they have no preference for Democrats vis-a-vis Republicans are considered independents. Respondents who answered that they are "not sure" for either of the two aforementioned questions are not incorporated into this figure.
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CategoryDemocratIndependentRepublican
Have used in last month28%14%18%
Have not used in last month72%86%82%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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CategoryLean DemocratNot very strong DemocratStrong Democrat
Have used in last month24%35%25%
Have not used in last month76%65%75%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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CategoryLean RepublicanNot very strong RepublicanStrong Republican
Have used in last month9%21%20%
Have not used in last month91%79%80%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLiberalsModeratesConservatives
Have used in last month24%26%21%
Have not used in last month76%74%79%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLean liberalSomewhat liberalExtremely liberal
Have used in last month25%28%20%
Have not used in last month75%72%80%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLean conservativeSomewhat conservativeExtremely conservative
Have used in last month33%24%10%
Have not used in last month67%76%90%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Race is calculated according to the race variable.
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CategoryWhiteBlackHispanic
Have used in last month19%34%27%
Have not used in last month81%66%73%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Gender is calculated according to the GENDER variable.
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CategoryMaleFemale
Have used in last month23%24%
Have not used in last month77%76%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Community type is based on the following question, " Would you say that you live in an urban, suburban, or rural community?"
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CategoryUrbanSuburbanRural
Have used in last month32%20%18%
Have not used in last month68%80%82%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Age is calculated according to the AGEG variable.
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Category18-2930-4445-6465+
Have used in last month55%32%13%4%
Have not used in last month45%68%87%96%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Education is calculated according to the EDUC variable.
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CategoryNo HSHigh school graduateSome college2-year4-yearPost-grad
Have used in last month20%23%22%27%25%20%
Have not used in last month80%77%78%73%75%80%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Religiosity is calculated according to the IMPORT variable.
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CategoryExtremely importantSomewhat importantNot very importantNot at all important
Have used in last month21%26%31%20%
Have not used in last month79%74%69%80%
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    Respondents were asked, "Which of the following have you used in the last month? Snapchat." Fundamentalism is calculated according to the LITERAL variable.
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CategoryThe Bible is the actual word of God and is to be taken literally, word for word.The Bible is the word of God but not everything in it should be taken literally, word for word.The Bible is a book written by men and is not the word of God.Don't know.
Have used in last month28%22%19%24%
Have not used in last month72%78%81%76%

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