YouTube Use (August 2024)

YouTube Use (August 2024)

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    Respondents were asked, "Which of the following have you used in the last week? YouTube."
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categoryTotal
Have used in the last week70%
Have not used in the last week30%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Measurement of Party ID for this figure is based on two questions. First, respondents were asked whether they consider themselves to be a Democrats, Republicans, independents, other, or not sure. Those who responded that they are independents or "other" were then asked if they lean toward either the Democrats or Republicans. If they indicated that they lean toward one party or the other, they are considered Democrats or Republicans for the purposes of this figure. Only "pure" independents or members of a third party who indicate that they have no preference for Democrats vis-a-vis Republicans are considered independents. Respondents who answered that they are "not sure" for either of the two aforementioned questions are not incorporated into this figure.
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CategoryDemocratIndependentRepublican
Have used in the last week75%65%67%
Have not used in the last week25%35%33%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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CategoryLean DemocratNot very strong DemocratStrong Democrat
Have used in the last week77%79%72%
Have not used in the last week23%21%28%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Party identification is calculated according to the PID7 variable, a seven point scale of party identification.
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CategoryLean RepublicanNot very strong RepublicanStrong Republican
Have used in the last week69%67%65%
Have not used in the last week31%33%35%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLiberalsModeratesConservatives
Have used in the last week77%71%65%
Have not used in the last week23%29%35%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLean liberalSomewhat liberalExtremely liberal
Have used in the last week79%72%81%
Have not used in the last week21%28%19%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Ideology is measured on a scale of 1-7, with 1 corresponding to "extremely liberal", 7 corresponding to "extremely conservative, and 4 corresponding to "in the middle." For the purposes of this table, respondents who placed themselves at or between points 1 and 3 on the scale are considered "liberal," respondents who placed themselves at point 4 on the scale are considered "moderate," and respondents who placed themselves at or between points 5 and 7 on the scale are considered conservative.
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CategoryLean conservativeSomewhat conservativeExtremely conservative
Have used in the last week68%65%64%
Have not used in the last week32%35%36%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Race is calculated according to the race variable.
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CategoryWhiteBlackHispanic
Have used in the last week67%74%78%
Have not used in the last week33%26%22%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Gender is calculated according to the GENDER variable.
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CategoryMaleFemale
Have used in the last week75%66%
Have not used in the last week25%34%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Community type is based on the following question, " Would you say that you live in an urban, suburban, or rural community?"
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CategoryUrbanSuburbanRural
Have used in the last week76%70%61%
Have not used in the last week24%30%39%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Age is calculated according to the AGEG variable.
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Category18-2930-4445-6465+
Have used in the last week83%74%69%57%
Have not used in the last week17%26%31%43%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Education is calculated according to the EDUC variable.
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CategoryNo HSHigh school graduateSome college2-year4-yearPost-grad
Have used in the last week64%68%74%72%67%76%
Have not used in the last week36%32%26%28%33%24%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Religiosity is calculated according to the IMPORT variable.
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CategoryExtremely importantSomewhat importantNot very importantNot at all important
Have used in the last week71%65%78%73%
Have not used in the last week29%35%22%27%
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    Respondents were asked, "Which of the following have you used in the last week? YouTube." Fundamentalism is calculated according to the LITERAL variable.
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CategoryThe Bible is the actual word of God and is to be taken literally, word for word.The Bible is the word of God but not everything in it should be taken literally, word for word.The Bible is a book written by men and is not the word of God.Don't know.
Have used in the last week67%69%77%68%
Have not used in the last week33%31%23%32%

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