Post Date: October 2010

Different Voter Models, Different Poll Results

| By: Jim Henson, PhD and Daron Shaw

So how to create a likely voter model? Campaign pollsters typically use a combination of past voting history — available off the registered voter list — and current interest and engagement. Those who have voted in the past, as well as those who are jazzed about voting this year, tend to get into the likely electorate.


Keywords: 2010 Election

Texans Like Private-Sector Work but Vote for Public

| By: Adam Myers

Is the anti-career-politician, pro-outsider-businessman mood palpable in Texas? Yes. Is this preference for private-sector experience related to vote choice in the governor’s race? No.