Post Date: October 2010

Different Voter Models, Different Poll Results

| By: Jim Henson, PhD and Daron Shaw

So how to create a likely voter model? Campaign pollsters typically use a combination of past voting history — available off the registered voter list — and current interest and engagement. Those who have voted in the past, as well as those who are jazzed about voting this year, tend to get into the likely electorate.

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Keywords: 2010 Election

Texans Like Private-Sector Work but Vote for Public

| By: Adam Myers

Is the anti-career-politician, pro-outsider-businessman mood palpable in Texas? Yes. Is this preference for private-sector experience related to vote choice in the governor’s race? No.

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